Wednesday, March 12, 2014

Vanilla Air announces LOHACO logo jet.

Vanilla Air (JW/VNL) will introduce a special livery dubbed 'LOHACO Jet', to promote the Tokyo/Narita (NRT/RJAA)-based LCC's new tie-up with LOHACO, an e-commerce website jointly operated by major online office appliances seller ASKUL and Yahoo! Japan.
Two former ANA Airbus A320s will wear the 'LOHACO Jet' livery. (Image: Vanilla Air)

Last weekend, Vanilla Air received their fifth aircraft, Airbus A320-211 JA8391, another secondhand example from sister All Nippon Airways (NH/ANA), while its sixth, JA8388 from the same source, will be delivered later this month. Both will receive large LOHACO decals on the fuselage and will be placed into service on March 15th and April 21st, respectively, mainly serving domestic routes to Naha/Okinawa (OKA/ROAH) and Sapporo/New Chitose (CTS/RJCC). The special livery will be kept for six months.

Over 80% of Vanilla Air's customers buy tickets on their website, and the airline hopes the new cooperation will help increase brand recognition and enable them to reach out to frequent online shoppers. The airline is 100% owned by ANA Holdings and their first three aircraft are brand-new, originally ordered by ANA and intended for defunct AirAsia Japan (Mk I) (JW/WAJ), with 180-seat AirAsia-style interiors, while the fourth to sixth aircraft are former ANA machines seating 166.

Source: Vanilla Air, March 12th. (in Japanese)
Source: Aviation Wire, March 12th. (in Japanese)

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