On October 10th, Japan Airlines (JL/JAL) unveiled Pink Ribbon Jet, as part of a joint campaign with Estée Lauder Group, a manufacturer of women's skincare, makeup, fragrance, and haircare products, to promote awareness of breast cancer. The specially-themed aircraft, Boeing 777-246 JA8983, entered service on flight JL107, service from Tokyo/Haneda (HND/RJTT) to Osaka/Itami (ITM/RJOO), on the same day.
Using the airplane, JAL operated flight JL509 from Haneda to Sapporo/New Chitose (CTS/RJCC) on October 15th under the name Pink Scarf Flight. Cabin attendants wore pink scarves for the occasion, and handed out leaflets explaining how to do a breast self-exam along with pink ribbon badges. For in-flight shopping, a 8,000 JPY Vittorio Godi small leather wallet was introduced as the official campaign product, and a certain share of its sales will be donated to Breast Cancer Network Japan, a patient support community.
Started in 2004, the idea for a breast cancer awareness campaign originally came from JAL's employees, the majority of whom are women, like many airlines. JAL's wholly-owned commuter subsidiary J-Air (XM/JLJ) also started participating last year, and operated its own Pink Scarf Flight on the same day on October 15th with flight XM2205, service from Itami to Sendai (SDJ/RJSS).
Reference: Japan Airlines, October 10th. (in Japanese)
Reference: Aviation Wire, October 15th. (in Japanese)
 |
| Boeing 777-246 JA8983 Pink Ribbon Jet taxies at Tokyo's Haneda. (Photo: Aviation Wire) |
Using the airplane, JAL operated flight JL509 from Haneda to Sapporo/New Chitose (CTS/RJCC) on October 15th under the name Pink Scarf Flight. Cabin attendants wore pink scarves for the occasion, and handed out leaflets explaining how to do a breast self-exam along with pink ribbon badges. For in-flight shopping, a 8,000 JPY Vittorio Godi small leather wallet was introduced as the official campaign product, and a certain share of its sales will be donated to Breast Cancer Network Japan, a patient support community.
 |
| The Breast Cancer Awareness Campaign decals will be worn until March 2015. (Photo: Aviation Wire) |
Started in 2004, the idea for a breast cancer awareness campaign originally came from JAL's employees, the majority of whom are women, like many airlines. JAL's wholly-owned commuter subsidiary J-Air (XM/JLJ) also started participating last year, and operated its own Pink Scarf Flight on the same day on October 15th with flight XM2205, service from Itami to Sendai (SDJ/RJSS).
Reference: Japan Airlines, October 10th. (in Japanese)
Reference: Aviation Wire, October 15th. (in Japanese)
No comments:
Post a Comment